Who is Dale Carnegie?

Founded in 1912, Dale Carnegie Training has evolved from one man’s belief in the power of self-improvement to a performance-based training company with offices worldwide. We focus on giving people in business the opportunity to sharpen their skills and improve their performance in order to build positive, steady, and profitable results.

Dale Carnegie’s original body of knowledge has been constantly updated, expanded and refined through nearly a century’s worth of real-life business experiences. The franchisees around the world (190+) use their training and consulting services with companies of all sizes in all business segments to increase knowledge and performance. The result of this collective, global experience is an expanding reservoir of business acumen that our clients rely on to drive business results.

Dale Carnegie Training emphasizes practical principles and processes by designing programs that offer people the knowledge, skills and practices they need to add value to the business. Connecting proven solutions with real-world challenges, Dale Carnegie Training is recognized internationally as the leader in bringing out the best in people.

Dale Carnegie

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Our Mission

Dale Carnegie of Sacramento exists to provide the highest quality leadership, education, and training for the benefit of our customers.

Our Vision

To be a world class organization providing transformational change and practical leadership skills to individuals and companies.

Our Values

We conduct ourselves with integrity always to ensure that our customers receive the best value for their investment.

We practice effective communication skills with our employees and customers to ensure a complete understanding of the scope of work that we provide.

Customer Satisfaction
Customer satisfaction is the benchmark we use to measure success. We strive to add value in everything we do.

Team Work
We work closely as a team with our clients and our staff. We recognize that each participant plays a significant role in the success of the organization to achieve our goals.

Growth & Development
We are committed to ongoing research and development in the latest philosophies in leadership development provided by Dale Carnegie and developing new training programs that meet our clients’ needs.


  • Client Image

    Spectacular changes have taken place allowing us to once again strive for perfection. Our morale is back; greater levels of respect exist among our branch personnel; the efficacy in our operating systems is evidenced in our decreased error rate; inter-office communication is better; morale is high and, consequently, so too is our customer service.

    • Michael Hause, CEO
    • SCV Bank
  • Client Image

    Dale Carnegie Training was the catalyst that got us through some challenging times and allowed our leadership team to focus on common goals that were better understood by nearly everyone. Dale Carnegie Training changed the look and feel of our organization.

    • Edward M. D’Alba, President
    • Urban Engineers, Inc.
  • Client Image

    My Dale Carnegie training has been the most valuable professional education in my 14 years of being in business. It completely changed the way I interact with clients and the results were dramatic. Everyone who is serious about their business should engage in this training.

    • Chris Lema, IAR
    • Pacific Advisors
  • Client Image

    We’ve used Dale Carnegie from the first day we started this program, and we’re still using them. This should tell you that we believe in it. We had some people internally suggest that we should incorporate some of their concepts and do it ourselves, but we disagree. We want the outside interaction that Dale Carnegie Training does for us.

    • George Little, President
    • HDR Engineering, Inc.
  • Client Image

    I can’t speak well enough about the Dale Carnegie Training program. After our training, our turnover rate went down significantly, by 27%, communication opened up, and we had a better understanding of who we are.

    • Jed Wall, Sales Manager
    • Nuseed National
  • Client Image

    Successful organizations have success-minded people consistently working toward the future. Dale Carnegie Training helps unlock the potential within these people.

    • Matt Andert, Director, Customer Service
    • Press Ganey Associates, Inc